John Maybury serves it up straight in his Wandering and Wondering column of September 13th, 2006:

[Peebles] is a businessman with a huge investment to recoup, and an even bigger loan to pay off. He is not a charity. He is not here to rescue us from our fiscal dilemma. He is here to play high-stakes poker, win big, and cash in his chips. Don't fall for the sweet talk.

Regarding the article "Condos challenge Coastal Act" published Monday August 28th:

The Sierra Club is equally concerned about the proposed development for the old quarry in Pacifica. Developer R. Don Peebles proposes the same type of luxury development that not only is not aimed at ordinary families, but will impact ecologically sensitive habitat and endangered species. Pacificans said no to a similar proposal in 2002. However, this time the developer is even more of a concern than the development project (which is vague at best). Mr. Peebles has gone to great lengths to mislead the community by greenwashing his project, threatening to build a WalMart when that is not possible under the current zoning and Coastal Act protections, and using deceptive tactics to create the illusion of grassroots support. It is critical that the San Mateo Times and other reputable news sources cover this story accurately, thoroughly and most importantly in a timely manner. The residents of Pacifica have a right to know who they are being asked to make a deal with.

Sierra Club isn't fooled by Peebles' "greenwashing"-- neither should you.

He has hired the founder of New Urbanism to create a veil of progressive, green thinking - what we call "greenwashing" - to conceal the true project.