Dear Editor: [of the Pacifica Tribune]

Thank you for publishing Larry Nordgren's letter and for the opportunity to respond. Mr. Nordgren writes that he supports the giant housing, commercial, retail, hotel and convention center project proposed for the Pacifica quarry by Florida high-rise developer Don Peebles and suggests that Sierra Club should as well.

Sierra Club isn't fooled by Peebles' "greenwashing"-- neither should you.

He has hired the founder of New Urbanism to create a veil of progressive, green thinking - what we call "greenwashing" - to conceal the true project.